Tagged: adidas

Adidas smart insole with help from Google and EA

Adidas has just released an insole for soccer players that can measure aspects of their kicking game. Further, the technology links reality and the virtual world with players that complete certain soccer tests getting rewards they can use when playing the mobile version of FIFA. (more…)

Ralph Lauren, Adidas and others sued by Sarvint


I guess it is the sign of a growing industry, the point at which you have your first major patent suit. Start-up company Sarvint Technologies is alleging that many companies making monitoring garments are infringing U.S. Patents No. 6,381,482 and No. 6,970,731; patents that they have exclusive rights to, via a license agreement with Georgia Tech Research. The companies listed are: Athos Works, Inc., MAD Apparel, Inc. (“Athos”), Carre Technologies, Inc. (Hexoskin), OMsignal, Ralph Lauren, Sensoria, Textronics, Adidas North America Inc., and Victoria’s Secret Stores. These companies all make tops or bras that measure heart-rate and in some cases other physiological signs. (more…)