Athos, makers of fitness apparel that can measure your muscle activity (EMG), heart-rate and aspects of motion, have secured $35.5 million in series C funding. The silicon valley based start-up intends to use the funds on further developing their wearable technology. The purpose of the technology being to quantify exercise and ensure that users get the most out of their effort.
This level of funding is a clear thumbs up to the nascent sports/fitness apparel industry.
The following 2014 videos show the original product in more detail
The company, founded in 2012, is based in Silicon valley. It secured series B funding of $12.2 million. This round of funding was lead by Social Capital.