Twentyfour15 technical fashion for generation Z

Studio XO have created a side brand, twentyfour15, and collection with embedded colour changing fibre optics. The subtle effect is controllable from an app on the wearers phone. The target is generation Z, who have grown up with connected smartphones and have a more intimate relationship with technology than previous generations, together with higher expectations of objects being smart. For this generation having clothes that can change colour through your phone is almost expected, why should clothes by dumb when everything else is getting smarter.

Source: Wired